Privacy Policy
This Privacy Policy describes how LXA the LABEL (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device Information
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify, Mailchimp, Google and Facebook.
Order information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers and details from Klarna payment alternatives), email address, and phone number.
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify and Prime Penguin.
Customer support information
- Examples of Personal Information collected: name, billing address, shipping address, email address, and phone number.
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
- Disclosure for a business purpose: Freshdesk by Freshworks
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
- We may share you Personal Information with third party platforms connected to Shopify, in order to enhance the experience while browsing this website
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA
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Cookies
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Changes
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@hubso.com or by mail using the details provided below:
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@hubso.com or by mail using the details provided below:
HUBSO AB
Stora Nygatan 41
111 27, Stockholm
SWEDEN
Last updated: June 28th, 2021
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://www.imy.se/en/privatperson/forms-and-e-services/
Privacy Policy
Last updated March 29, 2023.
We believe you should always know what personal data we collect about you, how we use it, and what control you have over this data. We want to be transparent and explain this information to you in our privacy policy below (“Privacy Policy”).
About Us
We are HUBSO AB, registration number 559098-2814, registered address Stora Nygata 41, Stockholm, 11127, Sweden, operating under the name LXA the label (“we”, “us” or “our”). We are the controller of your personal data.
You can contact us by:
- E-mail address: info@lxathelabel.com
- This Privacy Policy explains
About Our Privacy Policy
This Privacy Policy explains
- what personal data we collect about you;
- how we use your personal data;
- your rights concerning your personal data.
The Privacy Policy applies to the use of the website https://lxathelabel.com/ (“Website”) and our communication concerning the use of the Website.
Definitions
Contact information – data needed to contact you, e.g., e-mail address, phone number, postal address.
Details of the order – details regarding your order, e.g., products and services ordered, order and delivery status, or invoice number.
Payment details – information needed to receive and transfer payments, e.g., payment method, billing address, bank account number, payment card details (including card number, CVV/CVC code, card expiration date).
Payment status – details related to your payment, e.g., whether the payment was successful, payment date, time and place.
Traffic and performance data – information used by a website's or application's analytical tools, including third-party cookies and identifiers assigned to you, e.g., IP address, location, device information, demographic data, device type, and internet browsing history.
How Do We Use Your Personal Data and Why?
We use only the minimum amount of personal data needed.
We will indicate where the provision of personal data is voluntary or necessary.
For each topic below, we describe why and how we use your personal data and what is the legal basis.
Orders & Delivery
| What do we do with your personal data and why? | What personal data do we use? | Legal basis |
| We collect your data to prepare and deliver your order. | Name surname Contact information Details of the order Payment details Payment status |
To perform the contract with you |
| We send you information about your order to inform you about the status of your order and delivery. | ||
| We provide you with information about returns so you can return the products that you have ordered. | ||
| We share with and receive data from delivery service provider DHL, Budbee, PostNord so you can receive your order. | Name Surname Address Email address Phone number Details of the order |
To perform the contract with you |
We use Shopify e-commerce platform, which processes personal data (see their privacy policy here).
Payments
We use Card, Paypal, Klarna, Apple Pay, Google Play services for processing your payments. We send them your payment details to receive the payment and we receive from them information about the status of your payment.
| What do we do with your personal data and why? | What do we do with your personal data and why? | Legal basis |
| We collect and exchange your data with payment service providers to receive payments and to give refunds. | Name, surname Email address |
To perform the contract with you |
| We store your data to allow you to use the data for future purchases so that you do not need to re-type it again. | Your consent | |
| We store your data to have a proof of our transaction for tax and accounting purposes. | Details of the order Payment status |
It’s important for us to keep records of our transactions (legitimate interests) |
Marketing
| What do we do with your personal data and why? | What personal data do we use? | Legal basis |
| We send you marketing information (e.g., newsletters, information on discounts, sales, new products, or services) to keep you updated about our offers. | Name, surname Email address Phone number |
Your consent |
| We send you notices about unfinished shopping carts to remind you about unfinished purchases. | Name, surname Email address The products or services that you have added to the shopping cart Phone number |
Your consent |
| We analyse your reactions to our messages to understand the effectiveness of our messages and marketing campaigns. | Whether you have opened the message or its attachments Whether you have clicked on the links in our message | It’s important for us to understand the results of our campaigns, to provide even better campaigns in the future and improve our communication with our users (legitimate interests) |
| We show you adverts as you browse the web to inform you about our offerings. | Traffic and performance data
Contact information The products or services that you have added to the shopping cart |
Your consent |
Where Do We Obtain Your Personal Data?
- Klaviyo
- TikTok Ads Manager
- Facebook Business Manager
- Pinterest Business Manager
Lotteries, Giveaways, Competitions
| What do we do with your personal data and why? | What personal data do we use? | Legal basis |
| We inform you privately if you are the winner to let you know that you have won and how to claim the prize. | Name Surname The fact that you have won Phone number Address |
Your consent |
Analytics
| What do we do with your personal data and why? | What personal data do we use? | Legal basis |
| We analyse the Website's traffic and performance to continuously improve our Website, and the user experience. We use the following analytical tools: Google Analytics (see their privacy policy here) | Traffic and performance data | Your consent |
| We analyse sales information to understand our users’ tastes and use this information for offering new products. We use Shopify e-commerce platform to analyse your purchases. | Name Surname Details of the order Traffic and performance data Viewed products or services Abandoned shopping carts |
It’s important for us to improve our services and provide the best service to you (legitimate interests) |
Where Do We Obtain Your Personal Data?
We will obtain your personal data:
- from payment service provider (Paypal, Klarna, Apple Pay, Google Play, Card)
- from delivery service provider (DHL, Budbee, PostNord)
- from e-commerce platform (Shopify)
- from e-mail marketing service provider
- directly from you (for example, when you purchase a service, contact us with a question or complaint, create user's profile, respond to a survey or sign-up to receive marketing communications)
To Whom We Disclose Your Personal Data?
We disclose your personal data to the following categories of data recipients:
- payment service provider Paypal, Klarna, Apple Pay, Google Play
- delivery service provider (DHL, Budbee, PostNord)
- analytical service provider Google Analytics
- e-commerce platform Shopify
- e-mail marketing service provider Klaviyo , TikTok Ads Manager, Facebook Business Manager, Pinterest Business Manager
- Social media platforms for creating lookalike audiences (Facebook, TikTok and Pinterest)
If we transfer your personal data outside the European Economic Area, we will do so based on one of the following grounds:
- the European Commission has declared the country, territory or sector to which we are transferring personal data as adequate by an adequacy decision
- we have provided appropriate safeguards:
- standard contractual clauses adopted by the European Commission
- standard contractual clauses adopted by a supervisory authority and approved by the European Commission
- contractual clauses authorised by a supervisory authority
- binding corporate rules
- the recipient has committed to adhere to a code of conduct
- the recipient has committed to adhere to a certification mechanism
- we rely on derogations (your explicit consent, the necessity to conclude or perform a contract with you, the necessity to conclude or perform a contract in your interest, public interest, establishment, exercise or defence of legal claims, protection of your or other person’s vital interests, transfer from a register of public information or our legitimate interests).
You can obtain more information on the transfers of your personal data and a copy of the appropriate or suitable safeguards by sending a request to us. Our contact information is in the Privacy Policy’s section "About Us".
How Long Do We Store Your Personal Data?
We will not store your personal data longer than it is necessary. Once we have determined that we no longer need to hold your personal data, we will destroy it.
The criteria used to determine the period of storage of your personal data are:
- the nature of the purpose, why personal data was collected;
- the length of time, while we have a contractual relationship with you;
- the existence of a legal obligation under the applicable law;
- the necessity to store the data in the light of our legal position (such as applicable statutes of limitations, litigation or regulatory investigations).
What Rights Do You Have In Relation to Your Personal Data?
You have various rights in relation to the personal data that we process about you. We have described these rights in the table below. There are some exceptions to these rights, however. If we refuse your request, we will explain to you the reasons for doing so.
If you wish to exercise any of these rights, please contact us. Our contact information is in the Privacy Policy’s “About us” section.
| Your rights | Explanation |
| Right to request access | You are entitled to ask us if we are processing your data and, if we are, you can request access to your personal data. |
| Right to rectification | You may request that we rectify any inaccurate or incomplete personal data that we process about you. |
| Right to erasure (“right to be forgotten”) | You have the right to request that we erase your personal data. |
| Right to restrict processing | You have the right to request that we restrict our processing of your personal data where:
|
| Right of data portability | You have the right to transfer your personal data between data controllers. This means that you can request your personal data we process about you in a structured, commonly used and machine-readable format and transfer this data to a third party. |
| Right to object | Where we are processing your personal data based on our legitimate interests (or those of a third party), you have the right to object to such processing on grounds relating to your particular situation. |
| Right to withdraw consent | If you have consented to our processing of your personal data, you have the right to withdraw consent at any time, free of charge. |
How to Complain?
If you have any concerns about our use of your personal data, you can make a complaint to us. Our contact information is in the Privacy Policy’s section “About Us”.
In case you could not solve your problem with us directly, you can also complain to your local data protection authority or the place of the suspected violation. Contact information of these authorities can be accessed at the website of the European Data Protection Board.